ARCADO@Japan

One-Stop Services for Japanese IT Market Entry

The Opportunity and the Challenge

The Japanese market remains a land of significant opportunity for innovative international IT technologies. However, entry is often hindered by unique structural barriers, cultural nuances, and a persistent language gap within the domestic engineering community.

Our Mission: Dissolving Barriers to Success

We provide a comprehensive, one-stop solution designed to eliminate these market entry hurdles. By bridging the gap between global innovation and the Japanese business ecosystem, we ensure that your technology not only enters the market but thrives within it.

Our Unique Value Proposition

Dual Expertise in Tech & Business: With decades of experience in global product marketing, we speak the language of both your developers and your board members.

Strategic Navigation: Leveraging deep insights from global organizations, we provide expert guidance on navigating the regulatory and business landscapes of Japan.
Tailored Localization: We go beyond translation, offering culturally and technically nuanced localization to ensure your product resonates with Japanese users and business standards.
Seamless Execution: From initial market-fit analysis to technical bridge management and strategic business development, we act as your dedicated local partner.

What We Can Do

Strategic Japanese Content Localization

To succeed in the Japanese market, simple translation to plain Japanese is not enough. You need high-quality localized content across all platforms—including web, leaflets, and PR videos—rooted in deep technical expertise and design excellence.

We bridge the gap by applying our global marketing background at our technical DNA in system development to help you deliver your great technological abilities and brand’s true potential to Japanese clients.

Product Localization and Optimization

Entering the Japanese market requires more than just a presence; it demands a product that resonates with Japanese business standards and user expectations fully in Japanese language.

Based on a deep understanding of your technology, we provide expert guidance on refining your product’s design and specifications to align with the Japanese IT market from adjusting user interfaces to optimizing functional specifications.

Exhibition Support in Japan

IT exhibitions provide excellent opportunities to find Japanese business partners. However, Japanese attendees tend to overlook foreign companies' booths that is significant hurdle for many international firms.

Leveraging our extensive experience exhibiting at various trade shows, we provide end-to-end support: from designing exhibition booths optimized to attract a Japanese audience and fully presenting your technology on the day of the event.

Business Matching

Your best potential partners in Japan are likely mid-tier IT companies, but finding them is actually very hard part because many Japanese companies are not active to discuss with foreign firms.

We take a proactive approach by reaching out to leads from exhibition business cards and targeted online searches. Our comprehensive service covers everything from setting up online meetings to providing bilingual support to ensure smooth communication.

Members co:create your future

Nori Noguchi

Global Marketing Specialist (IT & Tech)

During a 23-year tenure at Sony, he transitioned from Embedded Software Engineering to Product Planning, eventually serving as New Product Marketing Manager in Europe.

His expertise in international relations was furthered at JETRO under METI of Japan, where he supported global IT firms entering Japan.

Later, as Executive Officer of Business Development at LECIP Corporation, he spent eight years driving public IT system development projects (e.g. at Tokyo Station and Mt. Fuji) and promoting business growth through strategic offshore development in Vietnam.

Mitsuko Nakagome

International Communication and Business Consultant

As a corporate sales representative for an electronics manufacturer (NEC), she was involved in launching new products in the North American market and supporting trade show planning.

After transitioned to a career as an English conference interpreter, she has provided support for business negotiations and investor relations across a wide range of industries.

As a Certified Small and Medium Enterprise Management Consultant who provides management support in English, she assists foreign companies and support the overseas expansion of Japanese SMEs.

Mihoko Tsurusaki

Business Transformation Consultant

Experience at Global IT company, and expert in management support for companies in the IT sector of Asian countries. Certified SME consultant in Japan and ICF international coach.